As summer approached, everyone talked about canned wine and how great it was. According to CBS San Francisco, “sales more than doubled over the last year from $6.4 million to $14.5 million.” What they forgot is that the gang of “It’s Always Sunny In Philadelphia” had already discovered the genius idea in 2009. Since then, The Daily Beast has dubbed canned wine “the drink of summer 2017,” but why?

Portion control

Like pretzels, wine is easily consumed. If you’d like to avoid drinking a whole bottle of wine before dinner is ready, grabbing a single can is a simple solution and much easier than opening a bottle of wine to just put it away after a single glass. Canned wine is sometimes packaged in “tallboy” cans for committed drinkers. If you do decide to drink 750mL of wine before dinner, just remember to recycle the cans!

Not Good At Portion Control? Check out these hangover kit ideas!

Safety & Convenience

canned wine

In the same light, canned wine is easier to transport than a bottle of wine. When carrying a bottle, you run the risk of it shattering. Aluminum is less likely to break and therefore can be legally brought into campgrounds and pool areas and onto the beach safely.


Aluminum is better than glass because it stays colder longer. Beer fans will find this to be true, too. Glass bottles are translucent, no matter what color, and allow light in from outside, tainting the taste of wine we all love. In contrast, aluminum cans keep the hot sun out and the cold wine in. Business insider wrote an article called “Why Canned Beer is Better,” so why would wine be any different?


Few problems exist around canned wine, but one to consider for the sake of your wallet is cost for the consumer. If you regularly spend more than $10-$15 on a bottle of wine, you won’t notice a difference, but if you prefer to drink inexpensive wine, you might be surprised by the cost of some canned wine. Most four-packs are equivalent to a bottle of wine in milliliters. For awhile, there wasn’t a three buck chuck version of canned wine, though times have changed. In April 2017, Trader Joe’s jumped on the bandwagon with their budget-friendly $4 four-pack. You can find Barefoot’s Refresh Spritzers for $8 per four-pack, but you can also buy a four-pack of Sofia Minis for $20 or a four-pack of Porch Pounder’s Red Wine Shorty for $24. In contrast,

Perhaps the monetary value of recycling the aluminum cans could offset the extra cost. Aluminum is the most abundant metal on earth and totally recyclable. According to, today’s cans “have a carbon footprint 43 percent lower than [cans made] in 1993.” And for producers, cans cost less to ship than bottles.

Now What?

acetaldehyde beer hangover

I suggest trying for yourself, grab a 4 pack of canned wine and share them with some friends outside. If you like drinking wine then you will probably like Happy Hour Vitamins. A multivitamin specially formulated for hangovers. They may not prevent bad decisions, but we offer samples at  Don’t believe the hype? Happy Hour Vitamins have a 4.6-star rating on Amazon and are backed by a 100% Money Back Guarantee. The only thing you have to lose is your hangover…